Over on the Star Wars Blog, Del Rey has announced the Del Rey Star Wars Action Team. Run through Fancorps, the Star Wars Action Team is a new way to help spread the word about the Expanded Universe. After signing up for the team, members will be able to complete tasks set by Del Rey to earn points that can be exchanged for things like Star Wars bookmarks, posters, and even full books. Some examples of current tasks are things like taking a picture of yourself holding a Star Wars book at a famous landmark, posting reviews, and making crafts from a Star Wars craft book.
This initiative was mentioned as early as Celebration VI, so it seems like they’ve put a lot of time into preparing the program. This is a great way for fans to get involved and help promote the Expanded Universe as we move into the new era of Star Wars the new movies are moving us toward.